Life insurance without the sales gauntlet.
Affinity Life is an online life insurance service founded in 2020 by licensed advisor Philip Setter, based in Calgary. We put the whole process online so Canadians can learn, compare and apply on their own time, and talk to an advisor only when they want to.
We're 100% founder-owned. Philip is licensed in Alberta, British Columbia, Ontario and New Brunswick.
What we do differently.
100% online
Quote, apply and sign from home. Most people never need a meeting.
No pressure
No sales calls and no upsells. You decide if and when to talk to us.
The right product
We compare insurers across Canada and hand-pick plans that are good value.
Community driven
We donate a portion of our profits to Mountain Search and Rescue and other local programs.
Built by a climber who lost a partner.
Philip Setter is a Canadian entrepreneur and climber who spent the better part of a decade in the insurance industry, working with everyone from growing families to shareholders of large Canadian companies.
In 2020, Philip lost a close friend and climbing partner in an accident. He saw firsthand what the family went through, and what it's like when coverage quietly excludes the thing you love doing. Affinity Life was built for everyone who has someone they care about, including the climbers, skiers and pilots most insurers turn away.
"It will never bring back our loved ones, but it can let our families grieve with one less overwhelming stress."
Where we've been.
Ready when you are.
See your price in 2 minutes, or book a call with Philip.