Reviews

5.0 stars from 102 Canadians.

Every review below is a real Google review, shown in full. 98 five-star and 4 four-star, none lower.

AllClimbers and mountain sportsFamiliesFast and easy
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Fast and easy★★★★★I had good experience with Philip on getting my new insurance policy. Few time it was hard to reach him, but all other time he responded promptly. Overall the customer service was good.
HGHiren GadaGoogle review · July 2026
Mountain sports★★★★★Philip was great, he helped me find a plan that would work for me though my corporation that would cover activities like mountain biking, climbing and backcountry skiing.
CMCollin MorrisonGoogle review · July 2026
Mountain sports★★★★★Exceptionally easy to talk to, helpful, zero pressure and landed us with the right product that protects us for all the mountains sports we love at a phenomenal price. Highly recommend!
AMAndré MorsonGoogle review · June 2026
Fast and easy★★★★★Phillip was extremely helpful in getting me fit with the right travel insurance plan, and weighted options for the best prices. Stand up guy. Give him a ring!
BWBeau Williams-OrserGoogle review · June 2026
Mountain sports★★★★★Philip provided great customer service, clarity and more important, as a climber himself, he knew exactly what product I was looking for to get the coverage I needed. Recommend it.
JIJavier Isaac Sanchez MorenoGoogle review · June 2026
Families★★★★★This is big stuff, life insurance. After researching multiple brokers, and training as one myself!… I am SO GLAD I found the right people to work with. I straight up like Philip, of Affinity Life! We’ve had a few really great chats. I bought a policy from Affinity Life, instead if through the firm I was actually working with at the time! If that isn’t an endorsement, I don’t know what is. I’m grateful for all of it. I’m covered, my family is secure, and I still like the decisions I made several months ago. Thanks Philip and Affinity team !! -Kyle, 42, Vancouver
KWKyle WrightGoogle review · May 2026
Fast and easy★★★★★Philip was super easy to work with and the process was really smooth! All questions were answered and his communication was great!
ARAnna RGoogle review · May 2026
Mountain sports★★★★★Philip at Affinity Life is the real deal. Getting life insurance for high-risk adventure sports can get complicated fast, but he handled everything with expertise and zero fuss — found me solid coverage, explained my options clearly, and made the whole experience genuinely easy. Highly recommend, especially if you lead an active or adventurous lifestyle.
EBEthan BermanGoogle review · April 2026
Mountain sports★★★★★If you live for the outdoors, Phil is the person to call. He truly understands the realities of climbing, and backcountry trips, and how that impacts coverage. The process was smooth, transparent, and zero pressure. I feel confident knowing I’m properly protected while doing what I love.
MBMatt BrunskoleGoogle review · March 2026
Mountain sports★★★★★Had a great experience getting life insurance coverage for my needs as a person who participates in mountain sports. All was done through email and the price was great!
RMRosalynn MGoogle review · February 2026
Fast and easy★★★★★Very impressed with the whole process from start to finish. Philip was very responsive and was able to provide great recommendations tailored to my personal situation and addressed all of my concerns. Highly recommend Affinity Life.
CMCayley MoffatGoogle review · January 2026
Fast and easy★★★★★Philip Setter has gone far and beyond to make sure I received the policy that fit my needs. He was honest and patient when explaining how all policies work. I recommend Affinity Life for your life insurance needs.
CBChad BrummundGoogle review · October 2025
Mountain sports★★★★★All communication was prompt and professional. Phillip went out of his way to make sure my family and I had the right coverage for our lifestyle and pursuits at a very competitive price point. Highly recommend
MKMatthew KrahnGoogle review · September 2025
Fast and easy★★★★★I had a great experience working with Philip for my Term Insurance. He was extremely knowledgeable, patient, and took the time to explain every detail clearly. His guidance helped me choose the right plan that fits my needs, and he made the whole process smooth and stress-free. I truly appreciate his professionalism and support throughout. Highly recommended!
MPMaharshi PatelGoogle review · July 2025
Mountain sports★★★★★Great service. It was quite smooth to get a quote and very fast response to my questions. The rate was much better too than regular insurance companies and including extreme sports. Overall it was a great experience, I highly recommend.
AAndreseh89Google review · June 2025
Fast and easy★★★★★I found Philip through one of his YouTube videos, and I’m so glad I did. Everything he said online — his professionalism, transparency, and clear explanations — was exactly what I experienced working with him in real life. From start to finish, the process of purchasing life insurance through Affinity Life was seamless and stress-free. Philip was incredibly knowledgeable and took the time to ensure I understood all of my options. No pressure, just honest advice. I felt confident every step of the way, and I truly appreciate the care and attention he put into helping me find the right policy. Highly recommend! — Mitchell Holmes
MHMitchell HolmesGoogle review · May 2025
Families★★★★★Philip Setter was an absolute treasure to work with! He was always an email or phone call away, to explain any questions along the way. Philip was clear, concise, and communicated to my partner and I throughout the process. Thank you so much again Philip! We appreciate your care and professionalism.
EHEvan HolmesGoogle review · May 2025
Mountain sports★★★★★Philip was a pleasure to work with. Had spent a long time going back and forth with multiple other providers. Always struggling to find appropriate coverage that would cover climbing, skiing and paragliding etc. Philip understood what I required and was able to get me appropriate insurance coverage in less than a week.
LNLuke NeufeldGoogle review · March 2025
Fast and easy★★★★★Philip was a pleasure to deal with throughout the process of obtaining my life insurance policy. He was helpful with questions and communicated updates consistently. I'd definitely recommend watching his educational series on life insurance, which were super helpful in my process, and checking in with their options.
DCDavid CoteGoogle review · March 2025
Fast and easy★★★★★Working with Affinity Life was easy. Online quotes, good communication. I also appreciate all the content provided on YouTube!
CChrisGoogle review · January 2025
Fast and easy★★★★★Phil is great. In a business full of deceptive sales, he sets himself apart by providing very clear and concise insights so you’re able to make an informed decision
NANicholas AntonGoogle review · January 2025
Families★★★★★Phil was very easy to deal with, he provided educational resources for me to make the best choice for my family, gave me time to internalize the information and followed up in a non invasive manner. While doing so he ended up taking money out of his own pocket by changing my mind on the policy i thought i wanted. I will reach out to him with any and all future insurance needs. 10/10 would do again.
AOAlex OstapenkoGoogle review · November 2024
Fast and easy★★★★★I had the best experience getting insurance through Philip Setter. The entire process from start to finish was as seamless as it was effortless and I would use Affinity again! Huge thanks and 100% on customer service and support.
FPFather PikeGoogle review · October 2024
Fast and easy★★★★★Philip was fantastic. He helped guide us through every step and never made us feel like we asked a dumb question. Highly recommend!
JGJalyn GrahamGoogle review · October 2024
Fast and easy★★★★★Working with Phil has been such a great experience. He really took the time to understand what we wanted to do and want we want to continue doing. Phil's approach is clear, transparent, and never pushy, which we really appreciated. If you're looking for someone who always has you (and your business's) best interests at heart, we can't recommend Phil enough!
DFDonita FowlerGoogle review · September 2024
Fast and easy★★★★★There were a few small hiccups along the process, but the communication and quick resolutions made the process very easy.
DMDevon McKinstryGoogle review · August 2024
Families★★★★★Philip helped organise appropriate life insurance for my children, providing the education we needed to make an informed decision. Thanks
DDDanyel DegenhardtGoogle review · July 2024
Fast and easy★★★★★Phillip was super helpful at walking us through our old policies (that we wanted to replace) and provide a comparison with new policies that we felt more confident in. He very simply explained the pros and cons of both types of policies. Phillip is very knowledgeable and was easy to work with.
ACAshley CorrickGoogle review · July 2024
Fast and easy★★★★★I would recommend Affinity Life to purchase life insurance. In my experience I feel I’ve been able to obtain solid advice from Phillip. He is very quick to respond and is on top of things for you.
JVJorge VegaGoogle review · July 2024
Fast and easy★★★★★I discovered Philip on YouTube when looking for information about life insurance. He was a huge help. Listened to my specific need and found a policy I am happy with. 10 10 would recommend.
CSChris ShaddockGoogle review · July 2024
Families★★★★★Affinity Life has been excellent to work with. My husband first applied for insurance and after such a great experience we decided to apply for my insurance there as well. Highly recommended!
KIKatie IsaakGoogle review · April 2024
Families★★★★★Philip was a huge help in finding my partner and I a great life insurance policy. Very nice and professional to deal with and was always available for any questions or concerns we had during the process. Would definitely recommend affinity life.
ETElijah TrostGoogle review · February 2024
Mountain sports★★★★★Far better than the competitors. We spend over a month applying for different life insurance providers and getting a late answer showing exceptions for climbing and skiing. Philip was quickly able to help navigate the process and set us up with life insurance that actually covers our lifestyle. He made it easy, and was very open and friendly. We never felt pressured, and think we got exactly the coverage needed.
BVBryn VickersGoogle review · January 2024
Fast and easy★★★★★Affinity Life exceeded my expectations. Philip demonstrated exceptional knowledge, guided me through personalized coverage options, and provided transparent explanations. The whole process was seamless and straightforward. Kudos to Philip and the team.
SASamuel AjayiGoogle review · January 2024
Fast and easy★★★★★Applying for and obtaining coverage with Affinity Life was smooth and swift. The website is easy to use and Phillip has been extremely responsive. This was our fourth vendor we explored life insurance through and easily the best experience.
JMJill MiddlemissGoogle review · January 2024
Mountain sports★★★★★Super easy to fill out and apply online. Finally able to find a policy that insures “high risk” activities like rock climbing and backcountry skiing without being gauged. Came recommended from the Alpine Society of Canada.
RWRachelle WinsorGoogle review · December 2023
Fast and easy★★★★★Philip was very helpful in getting my payment info updated and policy reinstated. He did not have to do this since I was not his client.
JDJacob DGoogle review · September 2023
Families★★★★★I am delighted with how Philip of Affinity Life handled business with me and my husband. He is genuinely accommodating and has knowledge that helped us decide the best insurance policy. So happy and grateful for him and the Affinity Life!
MAMike and Adee LoquellanoGoogle review · May 2023
Fast and easy★★★★★Excellent experience. The whole process was very easy and straightforward. Phillip is very knowledgeable and was quick to answer any questions.
KSKyle SteeverGoogle review · May 2023
Mountain sports★★★★★Affinity Life made it possible for me to qualify for affordable term life insurance when other insurance quotes excluded coverage for participation in backcountry skiing and other "extreme sports". Affinity Life's web platform is easy to use and Phillip is professional and knowledgeable. I highly recommend Affinity Life, especially if you're a regular participant in mountain sports.
JIJerry IsaakGoogle review · April 2023
Fast and easy★★★★★The Affinity Life online system was very easy to use and get estimates for different amounts of coverage. Phillip has been very helpful with questions and set up support.
MSMike SmallwoodGoogle review · April 2023
Fast and easy★★★★★I recently switched to Affinity Life and I couldn't be happier with my decision. One of the things that really impressed me is their commitment to educating their clients. They don't just sell policies, they take the time to explain the different options and help you make an informed decision that's right for you. Their client service is also awesome. Every time I've had a question or concern, they've been quick to respond and super helpful. I feel like they truly care about their clients and want to make sure clients have the coverage they need, not just what will give the best commission. I would highly recommend Affinity Life to anyone looking for life insurance.
SJSarah Johanna CampbellGoogle review · March 2023
Mountain sports★★★★★It was surprisingly simple to get setup for life insurance with Affinity. For anyone involved in adventure sports I wouldn’t hesitate to recommend their service. It brings a lot of peace of mind to know that if I make a mistake and things do go badly wrong, my family won’t also have costs to cover on top of that.
AFAmos FindlayGoogle review · February 2023
Families★★★★★Phillip was excellent in helping my wife and I obtain life insurance, he provided clear prompt communication and was very helpful and detailed in explaining everything to us. His passion for helping others shows and I would certainly recommend Affinity Life to all of my friends and family. Thank you again!!
ARAndrew RennieGoogle review · February 2023
Mountain sports★★★★★Phil was professional and efficient helping our family qualify for term life insurance. I never thought I would qualify for an affordable plan given my career. It’s awesome to have the product available to the mountain community.
HPHannah PrestonGoogle review · February 2023
Families★★★★★My experience with Affinity Life and in particular Philip has been first rate. They answered my questions in a quick and professional manner and assisted my wife and I in getting Term Life Insurance very quickly. I absolutely recommend their services. Patrick
PWPatrick WhitterGoogle review · February 2023
Mountain sports★★★★★As an avid climber, I wanted insurance in the event I suffered an injury that put me out of work. Setting up with affinity was easy, transparent and painless!
OMOwen McLeodGoogle review · February 2023
Mountain sports★★★★★Phillip spent his time answering my many questions and helping me pick a policy that met my needs. As a multi-sport mountain athlete, coverage that did not have those exclusions was imperative. My coverage gives me extra peace of mind, allowing me to go into my sports knowing my family and I have coverage if something ever goes array.
SNSteven NoelGoogle review · January 2023
Fast and easy★★★★★Transparent, straight forward and easy to work with. We just purchased our term insurance with Affinity and was very pleased with our experience. You will get a very good direction from Philip. No BS like other insurance salesman or your friends selling life or universal insurance and no time waisted. He has tons of video in youtube (@AffinityLife) that are very useful guide for buying an insurance. I would highly recommend this company to anybody.
MJMichael Job Loquellano (Mike)Google review · January 2023
Fast and easy★★★★★Getting disability insurance through Affinity Life was quick and straight forward. It's nice to know i'm protected by a company that values what we do and supports the community.
JSJonathan SageGoogle review · December 2022
Fast and easy★★★★★I could not recommend Philip & Affinity Life more. Philip is incredibly knowledgeable, caring and kind. He goes above and beyond for his clients and is a true supporter. Affinity for the win!!
LLoganGoogle review · December 2022
Fast and easy★★★★★Philip is an expert in his field. Very professional yet easy to communicate with. He takes time to understand client's situation and needs, then he advises on the best products and strategies.
OLOleksandr LytvynGoogle review · December 2022
Fast and easy★★★★★I wish I had started working with Philip sooner! He has helped me create more value for my company, showing me how I can save taxes, earn investments, and minimize my legal liabilities. Highly recommend to any business owner.
RLRuben LipszycGoogle review · December 2022
Fast and easy★★★★★I found Philip and his team the best educators in my business network who take time to guide their clients for what's best for their needs. I am grateful to Philip for helping me navigate and find the most suitable insurance options. Really enjoyed his customer service.
AGAvnissh GuptaGoogle review · December 2022
Mountain sports★★★★★An incredible one of a kind platform that allowed me to find my insurance needs without having to talk to a "pushy" salesman. Affinity Life provided a pressure free environment to select my insurance policy on my own timeframe. Any questions were quickly answered by Philip and I now rest easy knowing that if anything were to happen while doing outdoor activities my family will be covered. If you are looking for insurance especially if you are into extreme outdoor sports I highly recommend using Affinity Life!
MPMatt PrystupaGoogle review · December 2022
Mountain sports★★★★★As a climber, skier and hiker it is good piece of mind to know that should anything happen I have additional cover. The website was super easy to use as was the process. Would encourage anyone active in the outdoors to seriously consider getting covered through Affinity Life. 10/10 recommend!!
MFMichael FraserGoogle review · December 2022
Fast and easy★★★★★Love what these guys are doing. Super fast and easy to use. They're setting new standards for the insurance industry. Affinity Life started with a real person and a real, deeply emotional story, and I can tell that customer satisfaction is so important to them. Keep it up!
MGMarcel GruberGoogle review · December 2022
Fast and easy★★★★★Phil is one of the most creative and effective advisors I have come across. I've been working with him for over five years and he consistently delivers solid results providing for the best possible products and services on the market.
TCTahir ChaudharyGoogle review · December 2022
Mountain sports★★★★★The only insurance I have found that caters specifically to extreme sports enthusiasts. Great peace of mind. Well worth it.
N1Npc 123Google review · December 2022
Mountain sports★★★★★There are numerous reasons why I chose Affinity Life Insurance, however I'm resuming to three of them: Awesome products which are tailored to address the needs of those of us who practice "extreme" sports such as skiing or climbing. Easy and straightforward application process. Phil's expertise and dedication that transpires in each step of the insurance process. I highly recommend Affinity Life!
FPFlorin PanaitescuGoogle review · December 2022
Mountain sports★★★★★Loads of great info on the website to help guide you in the right direction. My wife feels much better about a policy that covers me while doing the activities we love! Easy to apply, and sign up. Probably took about 15 minutes from start to finish, and received the policy docs with in a week.
JJJustin JGoogle review · December 2022
Mountain sports★★★★★So happy I found an insurance company that I can finally trust!! (Especially being a skier and climber, its awesome to know the founder is also a climber!) Was great how simple everything was online. Not having to go through the annoying sales calls to get the insurance I needed was a huge bonus!
RKRyan KeenGoogle review · December 2022
Mountain sports★★★★★It has been a struggle finding insurance that would cover me given my extra-curricular activities (Climbing, mountaineering, freediving, backcountry skiing). Phil was awesome to work with!
MHM HemphillGoogle review · December 2022
Fast and easy★★★★★If you are looking for knowledge, high touch service and a simple, transparent no BS company to handle your insurance needs, your search has ended with Affinity Life! Philip and his team will truly look after you.
SKSusan KandalaftGoogle review · December 2022
Fast and easy★★★★★Phil was super helpful with a slick estimate process better than other companies I've dealt with. Easy to work with. Thanks Phil
KRKevin RiddellGoogle review · June 2022
Fast and easy★★★★★Outstanding service and support with a wealth of knowledge. The online process was simple and easy to do - even on a mobile device. Well done!
NDNathan DouglasGoogle review · June 2022
Mountain sports★★★★★As opposed to many companies we attempted to get life insurance through, with affinity we filled out a health questionnaire online Instead of doing a long phone conversation, and were approved even though we participate in outdoor activities like climbing and skiing. The approval process was also very fast. Great experience, highly recommend
KBKirstin BartschGoogle review · February 2022
Mountain sports★★★★★Great no nonsense platform. The entire application was online and only took a few minutes. Great option for anyone looking for life insurance that covers climbing, skiing, and other "extreme sports" often not covered by traditional life insurance options.
ABAlik BergGoogle review · February 2022
Families★★★★★So glad that I found this website and was able to purchase life insurance for myself without having to talk to a salesperson. The process was quite easy and I didn't feel pressured at any point by the customer service reps. I would definitely recommend it to families looking for life insurance but don't want to have an advisor sales pressure them.
MBMonica BennettGoogle review · May 2021
Families★★★★★I would recommend this company 100%! After the birth of our second child, we decided that it was important to get life insurance. I had been hesitant to get insurance but was convinced by my partner that it was important. I found the website easy to use and convenient to do on our own time and pace. I enjoyed the low pressure experience that was also surprisingly informative. It was nice to feel in the "drivers seat" throughout the entire experience.
MBMelanie BodhiGoogle review · April 2021
Families★★★★★I am so happy that I was introduced to Affinity Life. I have always been overwhelmed by the thought of finding the right insurance at the right price for my family and I. They made it easy to compare policies/prices and made the process so seamless. Thank you for the peace of mind. I would highly recommend Affinity Life to anyone.
JLJon LamontGoogle review · April 2021
Fast and easy★★★★★I've had the pleasure of working with Phil on several life insurance policies and have used his services with many clients assisting them with life insurance needs as well. Phil's expertise and commitment to finding the best product to suit each clients' needs are what sets him apart from the rest. Thanks so much Phil!
DMDale MonetteGoogle review · April 2021
Fast and easy★★★★★Awesome personalized help and support!
JRJared RGoogle review · May 2026
Families★★★★★Philip was very helpful and responsive when I was looking into getting a policy for me and my family.
VVanessaGoogle review · April 2026
Fast and easy★★★★★Phillip was a great help for my insurance needs. Quick to respond. Would highly recommend.
SGSam GascoigneGoogle review · December 2025
Fast and easy★★★★★Overall excellent experience! Very simple process and great communication.
DPDan PichetteGoogle review · October 2025
Fast and easy★★★★★Made everything simple and easy. Quick to get back to inquiries
BNBrady NeimanisGoogle review · February 2025
Mountain sports★★★★★See that smile on my face, that's me feeling much better about the future. Less worries about my wife and two kids if something happens to me. Not just while to protect me whilst enjoying the mountains which is by far my favorite pastime but everything else which can happen in life. I'm glad I finally put some thought into the need for this, admittadly I had been putting this off with a strategy of "I don't need it'. I really appreciate Philip Setter and Affinity Life for walking me through the process, it really helped me understand the options for Life Insurance and make fair comparisons about all the other options 'out there'. I would have no qualms in recommending Affinily Life to anyone seaking out a life insurance policy!
PCPatrick CGoogle review · October 2024
Fast and easy★★★★★The best insurance broker!
MJMarie Joyce MadrigalejosGoogle review · September 2023
Fast and easy★★★★★Found them helpful and personable
ACAndrew CotterellGoogle review · July 2023
Fast and easy★★★★★Responsive, helpful website, easy application process. Thanks for the help!
MCMegan CotterellGoogle review · June 2023
Fast and easy★★★★★Really love the customer service and the ease of signing up! Thanks Phil
EPEli PrefontaineGoogle review · May 2023
Fast and easy★★★★★Philip went above and beyond to make sure we got the best products to meet our insurance needs. Definitely recommend.
LVLibin VargheseGoogle review · April 2023
Mountain sports★★★★★Great to work with and the only insurance company I know that covers extreme sports
PAPeter AdamsonGoogle review · January 2023
Fast and easy★★★★★Simple and easy process with great transparency of pricing and options.
RGRyan GubicGoogle review · December 2022
Fast and easy★★★★★Affinity Life is fast to respond and finds the right solution for the right price
DTDietrich TiessenGoogle review · December 2022
Fast and easy★★★★★Great people, products and purpose.
WGWill GaddGoogle review · December 2022
Mountain sports★★★★★I had life insurance previously both though my employer and though another provider. I'm an avid ice climber, backcountry skier and downhill mountain biker. I thought I was covered for these sports. With my existing insurance. Philip with Affinity Life advised me to contact my existing providers to find out if I was covered for AD&D and accident. Turns out I wasn't at all. I have a family and if something were to happen they would have received no benefit. Affinity has the most affordable extreme sports coverage I've come across. Philip is amazing. Super knowledge and their website is really slick. Very easy to understand the coverage and costs with no hassle and no pressure. Hands down I would and do recommend Affinity to all my peers. This is must have coverage for those of us engaged in these types of sports. Thank you Affinity!!
EAEddie AschenbrenerGoogle review · December 2022
Fast and easy★★★★★Great online experience, seamless and effortless. Highly recommend!
MTMatt TGoogle review · December 2022
Fast and easy★★★★★Phillip is a great person to work with!
TLTim LippGoogle review · December 2022
Fast and easy★★★★★Philip is great - highly recommend reaching out to discuss your insurance. Knowledgeable and trustworthy.
CConradGoogle review · December 2022
Fast and easy★★★★★Phil is the best. Always a pleasure to work with.
JRJeremy RegotoGoogle review · December 2022
Fast and easy★★★★★Phillip is a very knowledgeable and helpful professional.
PBPatrick BongersGoogle review · July 2022
Fast and easy★★★★★Super glad I found this site. Made it incredibly easy to purchase life insurance and it was done all online.
RHReba HopfGoogle review · April 2021
Fast and easy★★★★★Philip was helpful for securing life insurance. He was able to answers questions I had during the application process and provide helpful guidance as to what would work best for my situation. However, I did find that once my insurance was set up, he lacked communication. I had a question regarding the signing of the contract, and never heard back even after a follow up email.
JGJamie GalbraithGoogle review · June 2026
Families★★★★★Philip showed and guided our family for life insurance. He is an exceptional , hardworking insurance agent. I would highly recommend affinity insurance group.
LJLij JoGoogle review · April 2023
Fast and easy★★★★★Great service, quick and efficient. Made it easy to get the right insurance for my needs
BPBenoit PageauGoogle review · April 2026
Fast and easy★★★★★Great! Through , accurate and trusted.
NGNathan GrimsonGoogle review · February 2026
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